We are building a home for original Indian character worlds that feel culturally familiar, emotionally warm and globally accessible, worlds children can love, families can trust and partners can grow with.
We are building a home for original Indian character worlds that feel culturally familiar, emotionally warm and globally accessible, worlds children can love, families can trust and partners can grow with.
We are building a home for original Indian character worlds that feel culturally familiar, emotionally warm and globally accessible, worlds children can love, families can trust and partners can grow with.
What We Build
Character Worlds
Original characters, visual worlds and story universes built for children and families.
Toyetic Design
Soft, memorable forms designed to work across plush, collectibles, animation and digital experiences.
Story-led Franchises
Worlds shaped with emotional storytelling, repeatable formats, character arcs and long-term franchise potential.
Founders
Madhuri Lakshmi
Founder & Creative Director
Madhuri leads Hiramiro’s creative vision, shaping its original character worlds through design, emotional world-building and narrative depth. A NIFT Bangalore graduate, she brings a design-led approach to visual identity, character strategy and the distinctive creative language behind Hiramiro’s IP universe.
Sanjay Cheruvu
Co-Founder & CEO
Sanjay leads Hiramiro’s business strategy, partnerships and growth, with a focus on building scalable character IP across toys, animation, apps and licensing. With a Master’s in Engineering Management from Duke University, he brings a global product-building perspective to Hiramiro.
Partnerships & Licensing
Hiramiro is open to conversations with partners across toys, publishing, animation, games, apps, retail, events and family experiences. We are building character worlds with strong visual identity, emotional storytelling and long-term franchise potential.
Partnerships & Licensing
Hiramiro is open to conversations with partners across toys, publishing, animation, games, apps, retail, events and family experiences. We are building character worlds with strong visual identity, emotional storytelling and long-term franchise potential.
Founders
Madhuri Lakshmi
Founder & Creative Director
Madhuri leads Hiramiro’s creative vision, shaping its original character worlds through design, emotional world-building and narrative depth. A NIFT Bangalore graduate, she brings a design-led approach to visual identity, character strategy and the distinctive creative language behind Hiramiro’s IP universe.
Sanjay Cheruvu
Co-Founder & CEO
Sanjay leads Hiramiro’s business strategy, partnerships and growth, with a focus on building scalable character IP across toys, animation, apps and licensing. With a Master’s in Engineering Management from Duke University, he brings a global product-building perspective to Hiramiro.
About
About
About
About
We are building a home for original Indian character worlds that feel culturally familiar, emotionally warm and globally accessible, worlds children can love, families can trust and partners can grow with.