What We Build
Character Worlds
Original characters, visual worlds and story universes built for children and families.
Toyetic Design
Soft, memorable forms designed to work across plush, collectibles, animation and digital experiences.
Story-led Franchises
Worlds shaped with emotional storytelling, repeatable formats, character arcs and long-term franchise potential.
Founders
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Madhuri Lakshmi
Founder & Creative Director
Madhuri leads Hiramiro’s character worlds, visual language and storytelling direction, bringing a design-led approach to original children’s IP.
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Sanjay Cheruvu
Co-Founder & CEO
Sanjay leads business, partnerships and franchise development, shaping Hiramiro’s path across licensing, production and growth.
Partnerships & Licensing
Hiramiro is open to conversations with partners across toys, publishing, animation, games, apps, retail, events and family experiences. We are building character worlds with strong visual identity, emotional storytelling and long-term franchise potential.