About

About

We are building a home for original Indian character worlds that feel culturally familiar, emotionally warm and globally accessible, worlds children can love, families can trust and partners can grow with.

What We Build

Character Worlds

Original characters, visual worlds and story universes built for children and families.

Toyetic Design

Soft, memorable forms designed to work across plush, collectibles, animation and digital experiences.

Story-led Franchises

Worlds shaped with emotional storytelling, repeatable formats, character arcs and long-term franchise potential.

Founders

Madhuri Lakshmi

Founder & Creative Director

A designer and visual storyteller from NIFT Bangalore, Madhuri leads Hiramiro’s creative vision and character-world strategy.

Sanjay Cheruvu

Co-Founder & CEO

With a Master’s in Engineering Management from Duke, Sanjay brings global business and product-building perspective to Hiramiro and leads its business strategy.

Partnerships & Licensing

Hiramiro is open to conversations with partners across toys, publishing, animation, games, apps, retail, events and family experiences. We are building character worlds with strong visual identity, emotional storytelling and long-term franchise potential.